(Quote) Helen-450889 said: Makes sense. But, are these ads paid for and presented to CM by Google?
(Quote) Helen-450889 said:
Makes sense. But, are these ads paid for and presented to CM by Google?
Keep in mind that Google has millions of ads being displayed on millions of web sites. The process of determining which ads are displayed on which web sites is done automatically based on the characteristics of the ads and the web sites as well as factors such as the ad display budgets, the cost of displaying an ad on a given site (determined by a magic Google algorithm), and even the individual viewing the ad (it's not an accident that you often see ads for products you have been browsing on the Internet...).
As Brian and Nathan explained, both can control what is displayed to some extent, but individual ads are not provided for approval before they are presented. There are some obvious cases that can be blocked in advance: for example, CM can indicate they do not want to display ads for playboy.com or for contraceptives. However, as you can imagine, it is impossible to anticipate in advance everything that might be inappropriate. Adding to the problem is that some advertisers intentionally misrepresent the nature of their ads in an attempt to get more exposure. Google does attempt to detect mismatches between the actual ad content and how the advertiser represents it, but this is by and large an automated process and is far from perfect, especially for visual ads.
As Brian said, the number of offensive ads is actually a fairly small portion of the number of ads displayed every day. I have reported several offensive ads to CM, and in each case they responded quickly and blocked them. But they need specific information (URL or at least the name of the advertiser); descriptions like "the ad of Jesus riding a dinosaur" aren't specific enough to allow them to block it unless they happen to see it as well.
One thing to keep in mind is that Google targets the ads to individuals as well as to the displaying web site. While you may see a given ad frequently, the CM staff may not. They may be trying diligently behind the scenes to find an ad someone reported so they can get the information needed to block it and just never see the ad.