LOL, successful ad indeed! Sex sells!
But I'm not buying, Jerry's not buying, Ann's not buying, Reena's not buying. In this forum, they have a 33% success rate. That's a failure.
then the ad fails in this demographic, except that the brand is remembered and discussed. Even negative attention is better than no attention.
I'd be interested in how many people fell away from Volkswagen with their horrible ads starring Brooke Shields for their Routan -- now those I found disturbing and distasteful.