CM (which relies on member subscriptions to provide its service)
your friend (who cannot afford, for the time being, a CM subscription but for whom this man might be, in your opinion, the grace and gift of the perfect man)
the man whose profile you read (for whom your friend might be the 'bestest' woman he might ever meet)
those women of CM who may soon never benefit from knowing, or knowing about, this man who might have been the 'bestest' man they might ever have met ( because of the competitor whom you plan to introduce into this here datin' universe or sump'n likit)
If you have the opportunity, make it happen. We never know what can transpire and hopefully for the best.