Do You Hear What I Hear?


Brace yourself, folks. Because any day now, a radio station near you may begin playing non-stop Christmas music. “Wall-to-wall” Christmas music, as program directors call it, and yes, it can drive you up the wall.

Every year it seems to begin a little sooner.

But don’t blame your local program director; blame the many listeners who request it. I talked to the program director at  Minneapolis-based 102.9 Lite FM (our local Delilah station) a few years ago who said he began the non-stop Christmas tunes Nov. 14, having received 50 to 75 requests a day. Some people feel very strongly about Christmas music.

WLTE’s most-requested seasonal song? “It’s the Most Wonderful Time of the Year.”

More than 100 stations across the country turn to an all-Christmas format, attracting, on average, 10 percent more listeners, according to Edison Media Research. That number has steadily climbed as more stations recognize the ratings-boost and increased ad revenue that Christmas music routinely generates. The format started in the mid-’90s on adult contemporary formatted stations.

I, for one, love my Christmas tunes, and I belt out Bing and Mariah with gleeful abandon. But there’s something about hearing it before Thanksgiving that doesn’t feel right, don’t you think?



  1. Tammie-741065 November 7, 2011 Reply

    I have a few thoughts on this topic. First of all, I play Christmas music when the mood strikes, be that December 2, November 1, or May 15. Why is that unacceptable? Christ is here with me every day. Certainly I can remember His birth through music and song anytime I like. Secondly, there is such an sttrong positive energy surrounding Christmas, is it a wonder people long for it to come early? Finally, when so many are experiencing a “Holy Longing” is it any wonder that the world turns to the only sacredness that they know and feel comfortable with? Anyway, you can always change the station if you don’t like it.

  2. Ramona-738757 November 7, 2011 Reply

    Okay, brace yourself for this comment. I feel sad that AFTER Christmas day the music is gone. I’ve noticed some department stores will still play Christmas music. Now I grant you anything pertaining to Santa-over it. But as Christians we are sill in full observance of the holiday.
    Songs before Thanksgiving is such a marketing gimic. It’s to encourage persons to make plans to spend on various items and gear up for Black Friday shopping. Good luck with this economy. But, it has been this way for quite sometime.
    I love Christmas music and the thoughts behind each note. It’s the undercurrent thoughts of spend, spend that unfortunately we hear like a mantra in our heads if played to soon. The visual of the Nativity still seems so far away to most.

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